Like us elsewhere!

 

Subscribe - RSS feed
newsletter
E-mail address:
 
Sound Story Network

20 great new audio jobs at Netflix, Cloud Imperium, Huawei, Audiotonix, BandLab, ArenaNet, Forever Audio, HoYoverse, Impulse Audio Lab, inMusic, Native Instruments, nDreams, ROOST, The Audio Programmer, Creative Recruitment, Deluxe, Global Media Operation (Jul 4, 2025 00:24)
Wanted: Music Lead, Junior Sound Designer, Senior Research Engineer - Spatial Audio, Ap...

316 – Field Recording Stories With Tim (Jul 3, 2025 21:31)
Tonebenders’ host, Tim Muirhead, tells the tales of some of his favourite field r...

The Sound of The Last of Us S2: Inside the Epic Battles, Infected Hordes & Hidden Details (Jul 3, 2025 17:47)
Max's hit series The Last of Us raises the intensity to new heights in Season 2. Here’s...

Entries in ssonification (1)

Monday
Apr102017

Sonify... your package's journey

There’s different ways of sonifying data, and it’s often hard to strike a balance between making it musical or “listenable”, and translating the data into sound in a correct manner. We’ve seen different ways of sonifying data before in this “Sonify…”-series. With FedEx’s SoundTrack, they very clearly went for music. Which seems logical considering SoundTrack is a marketing gimmick.
FedEx Soundtrack takes a tracking number, or asks you to create a fictional package, and then sonifies this. Everything from the route, delivery type, package’s weight and dimension will influence the composition. A heavier package will for example create a track with a more intense bass track. For a multinational courier company, it is quite a fun feature that will certainly get them some attention.