Sonify... your package's journey

There’s different ways of sonifying data, and it’s often hard to strike a balance between making it musical or “listenable”, and translating the data into sound in a correct manner. We’ve seen different ways of sonifying data before in this “Sonify…”-series. With FedEx’s SoundTrack, they very clearly went for music. Which seems logical considering SoundTrack is a marketing gimmick.

FedEx Soundtrack takes a tracking number, or asks you to create a fictional package, and then sonifies this. Everything from the route, delivery type, package’s weight and dimension will influence the composition. A heavier package will for example create a track with a more intense bass track. For a multinational courier company, it is quite a fun feature that will certainly get them some attention.